Join the movement.
Become a mentor or mentee.


The Mentorship Challenge was first created by Redefine Properties as an innovative way to make a real difference in people’s lives, and to demonstrate Redefine’s commitment to our country and its future leaders. Mentorship serves as a guiding hand out of poverty to success – securing a better and stronger future for all South Africans. This initiative offers us an opportunity to inspire fellow corporates to join the mentorship movement and give back to communities in a meaningful and sustainable way.

The Mentorship Challenge allows ordinary South Africans to connect with legendary leaders in every possible field – from artists to architects, techpreneurs to teachers, from singers to stockbrokers to scientists, fashionistas to philanthropists, from property developers to publicists and professional athletes. From the very start, then, the intention was to revive and entrench a culture of mentorship in a skills-scarce South Africa – to create a rich resource of masterclasses that could be drawn on by future leaders and promising entrepreneurs, from all walks of life.

The Mentorship Challenge, through an interactive online platform, enables thought leaders to share those nuggets of wisdom and insight that you won’t find in any business manual. It’s all about those personal instincts and invaluable lessons learned on the road to success, and it’s about leaving a legacy for future generations.

And for bright young beginners seeking guidance and direction, this is an unprecedented opportunity to meet the giants of industry and learn leadership lessons right from the source.

The vision

Calling all you entrepreneurs of tomorrow!

We want to help you reach your full potential – without the twin barriers of cost and access. This platform comes at no cost to you, because we are determined to entrench a deep-rooted and enduring culture of mentorship on South African soil. We aim to provide a pathway for ordinary South Africans to access the great leaders who are taking our country forward. Because we believe that mentorship is at the heart – and the start – of any business venture.

The mission

Join a life-changing mentoring journey.

Take up the challenge and make a lasting difference. Your time is the sought-after commodity needed to realise dreams. Your wisdom is the essential element needed to transform raw talent into real leadership. We’re driving mentorship by providing a public and online platform where potential mentors and mentees can engage. In the process, we're fast-tracking entrepreneurship and employability in a country so badly in need of changemakers, visionaries and innovators. Through mentorship, we’re changing lives, impacting communities and providing sustainable solutions for South Africa.

About Redefine Properties

Redefine is a leading South African-based Real Estate Investment Trust (REIT), invested in a diverse property asset platform. Redefine’s local portfolio is anchored domestically in directly held retail, office and industrial properties, and is complemented by our retail and logistics property investments in Poland.

Redefine’s purpose is to create and manage spaces in a way that changes lives, which requires more than a business as usual approach – it requires an integrated approach to sustain value creation for all stakeholders. Redefine is listed on the Johannesburg Stock Exchange (JSE). Our shares are among the most actively traded on the JSE, providing a highly liquid, single entry point for investors to gain exposure to quality domestic properties and a spread of international real estate markets.

Redefine is invested in the South African economy in a very concrete way – to literally lay foundations for the future. Given this investment, we are intent on enabling a local culture of mentorship, giving back to the communities in which we operate. We believe, in this period of rapid transition and uncertainty, that mentorship provides aspirational leadership models, unlocks talent, grooms future leaders and enables entrepreneurship. The Mentorship Challenge, finally, offers a significant social service to all South Africans.

Join the movement.
Become a mentor or mentee.